
The new Microsoft search engine - Bing - localised for the UK
The software giant Microsoft has announced that it is relaunching its internet search engine with a new name and a new look, in a bid to take on Google.
The new Microsoft search engine, called Bing, goes live in stages between Friday and June 3. It will, Microsoft claims, offer users a more refined search experience capable of satisfying queries more quickly than any rival search engine.
At launch, the new service will have a strong American bias, with a UK version “soft-launching” as a Beta test version. A 60-strong London-based team will work on improving the localisation of search results for the UK, with a view to a full launch in around six months.
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